A wallet-native loyalty program that turned one-time wellness buyers into monthly repeaters
NorthGrove is a clean-supplement DTC brand with a passionate but transactional customer base. We built a points-and-tiers program that lives entirely in Apple Wallet and Google Wallet — every order, refer-a-friend, and review accrues toward perks the customer can see at a glance, even on their lock screen.
PilotPR delivered a fully-branded wallet pass with three status tiers (Sprout, Grove, Canopy), live-pushed point updates after every Shopify order, a Klaviyo-driven referral program, and a redemption flow that subtracts points the moment a discount is applied at checkout. Members never leave their wallet to know what they're worth.
NorthGrove's email program was strong, but repeat purchase rates were flat and the brand had no place to surface progress between orders. A traditional points portal got 6% engagement. The team needed loyalty to live where the customer already was — on their phone, persistent, glanceable, and updated in real time without another app to install.
